Articles by Krishna

Characteristics of insurance

Characteristics/features of Insurance

Insurance follows important characteristics which are follows: 1. Sharing of riskInsurance is a co-operative device to share the burden of risk, which may fall on happening of some unforeseen events, such as the death of…

components of advertising copy

Various Components Of Advertising Copy

Elements Of Advertising Copy: The advertising copy contain following components; background, border caption, coupon, heading, illustrations, name plate, space etc.  The components of advertising copy are defined in brief. 1. Background: The background for the…

Development banks in India

Development Banks In India & Its features

Development banks are financial institutions established to lend (loan) finance (money) on subsidized interest rate. Such lending is sanctioned to promote and develop important sectors like agriculture, industry, import-export, housing and allied activities. In General…